Despite troubled news we hear, Ford is still one of the largest truck manufacturers in in the world. So there is a very large Ford truck customer base in the US, Canada and around the globe. All these days to keep its market lead the Ford Motor Company has been making new truck models that have been looked forward to by Ford truck enthusiasts and people wanting to buy a new truck.
Hold onto your hats folks, because while magazine award ceremonies appear to be just about finished, the auto show trophies are just starting to be handed out. This time, it's the International Car of the Year at the LA Auto Show, and we've got two winners from within the Ford empire. The Ford Taurus took top car honors while the Volvo XC60 won as the best truck. Both vehicles have been well received by the press and early returns from customers appear to be positive, too. While the Taurus is outselling its bland and unexciting predecessor, the XC60 has helped Volvo achieve six consecutive months of year-over-year sales increases.
Ford just started offering EcoBoost in July, but the early returns show that customers are very interested in Ford's promise of V8 performance with V6 fuel economy. Lincoln MKS sales have been 30 percent EcoBoost, while the Taurus SHO is currently accounting for 20 percent off all sales of Ford's new large sedan. The MKT has only been on the market for a month, but early returns show that over 40 percent of customers want 355 horsepower in their giant crossover. The Ford Flex is seeing a 13 percent EcoBoost take rate, nearly double the expected 8 percent figure.
In fact, Ford says all four EcoBoost-equipped vehicles are exceeding expectations to date, and the engine tech also appears to be bringing in conquest customers at an accelerated rate. For example, an impressive 44 percent of Taurus buyers come from another OEM, while the number jumps to 54 percent with the EcoBoost-equipped Taurus SHO. The MKT has a similar 10 percent conquest boost courtesy of turbo power. And those conquest wins at the dealership also add to Ford's bottom line, as EcoBoost-equipped vehicles carry a $5,000 to $10,000 MSRP bump versus their naturally aspirated counterparts.
Already building on a solid foundation, Ford has upped the ante, bringing back the famed SHO nameplate to the Taurus model. You can pronounce it S-H-O, or just SHO (like “show”)- either way it stands for more power, better fuel economy, and a revised suspension system that when rolled together give you Super High Output.
Starting with the same 3.5L V6 found in Taurus SE, SEL, and Limited, Ford engineers added twin-turbochargers. The complete package, called EcoBoost, offers V8 engine levels of power while maintaining V6 engine levels of fuel economy. While the normally aspirated version of the Taurus pumps out a none-too-shabby 263-horsepower- the SHO with it’s EcoBoost V6 takes things one-hundred and two steps further. Power output has been raised to 365-horsepower.
Horsepower isn’t the only thing Ford engineers have added to the SHO to make it special. Unique spring and damping tuning on the suspension, better steering turn in and responsiveness, and larger wheels add some serious handling creds for what is basically a family sedan. Ford has also tuned the SelectShift transmission for quicker downshifts. For example, a 4-3 downshift in the SHO takes only .5 seconds, whereas the same shift in a BMW 335i takes nearly twice as long. It’s comparisons like this that remind us the Taurus SHO isn’t just a pretty face- it’s been designed as a serious sport sedan.
Adding to the mix, the SHO comes standard with all-wheel-drive, 19″ wheels HID headlamps, push button start, leather trimmed Miko Suede seats, and a tasteful rear spoiler. Optional 20″ wheels are there if you are so inclined.
Also an option if you live in warmer climates an SHO performance pack. It offers performance brake pads, EPAS calibrated steering, the ability to turn AdvanceTrac completely off, a 3.16 final drive ratio, and 20-inch Goodyear F1 tires.
Comparing the SHO to its closest competitors, the Pontiac G8 GT, Dodge Charger R/T, and Chevy Impala SS, it’s hard to deny the advantage Ford has given it. The Charger R/T slightly bests the SHO in power at 368, but falls short of the SHO’s fuel economy. The G8, slightly below in power, also can’t touch the EcoBoost V6’s fuel sipping nature. The Impalla comes closer, only down by 1-mpg, but falls way short of the SHO in horsepower.
Ford is even so brash to compare the Taurus SHO to upscale sedans like the Audi A6. Fuel economy and power are nearly the same between the two, but you can buy the Taurus for nearly $20k less. As you can see- the SHO is a lesson in economics. More power, more fuel economy, and a lower price. It’s what makes the SHO an incredible entry into this segment.
After driving a 2010 Taurus Limited the prior day, Ford set us out to drive in the twisty roads of northeast North Carolina. Switchbacks, steep inclines, and awe-inspiring views in the SHO. These are not a set of roads you want to send a group of journalists out on unless you are completely sure your car will stack up.
And the SHO does. All of our complaints from the previous day’s drive (slow steering, okayish acceleration) became a distant memory. As we bustled up and through the mountains it was almost too easy to forget we were behind the wheel of a four-door full-size sedan. The EcoBoost V6 is strangely un-turbo like. Only once did we catch the faintest whiff of wastegate noise. Low-end torque is so abundant, turbo-lag is a complete non-issue.
With all the standard features of the Taurus Limited and a blatant heap of power- we were coddled in comfort at the same time we carved up with glee some of the tightest roads we’ve driven on. It’s the same experience you would have only expected out of a BMW or Audi- except your driving a Ford… and a Taurus to boot. Suddenly everything we knew about what this segment should be turned fuzzy.
The Focus Coupé-Cabriolet combines Italian style with practicality and those renowned Focus driving qualities. Its smoothly flowing lines and gently arched coupé roof are matched by an elegant yet sporty exterior.
A full four-seater with a substantial luggage compartment, the Coupé-Cabriolet's powerfolding hardtop allows it to turn from an elegant coupé into a stylish cabriolet within seconds at the push of a button.
New Ford Focus Coupe Cabriolet - Features at a Glance
