ICOTY creator and executive producer Courtney Caldwell claims that the winners aren't chosen based on performance, but instead on how the vehicles "reflect our personalities, lifestyles and self-image and how well the automaker achieves that goal through the design and marketing of the vehicle." Uh-huh. And while the ICoTY award isn't exactly one of the big-name trophies for the mantle, a win is a win, and both Ford and Volvo are proud recipients of the accolades. Hit the jump to read over the press releases from Ford and Volvo.
Monday, March 15, 2010
Ford Taurus and Volvo XC60
ICOTY creator and executive producer Courtney Caldwell claims that the winners aren't chosen based on performance, but instead on how the vehicles "reflect our personalities, lifestyles and self-image and how well the automaker achieves that goal through the design and marketing of the vehicle." Uh-huh. And while the ICoTY award isn't exactly one of the big-name trophies for the mantle, a win is a win, and both Ford and Volvo are proud recipients of the accolades. Hit the jump to read over the press releases from Ford and Volvo.
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Ford Taurus and Volvo XC60
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